Luxury Bath Systems

Back to Product Showcase
Bathroom remodeling has enjoyed robust growth for the past three decades. Enjoying that growth is Luxury Bath Systems, a manufacturer and distributor of bathtubs, showers and accessories. Luxury has a niche product line that is quickly becoming mainstream.

"Our core product has been a premium line of acrylic bathtub and wall liners," states Betsy Kurasch, Luxury's president. "We invested early on to develop innovative bathtub and shower products. We continued to invest in new products to support our growing network of franchisees and dealers."

Distribution
Luxury started as a franchise organization to ensure consistency and integrity. They expanded with a dealer network and created a program for established remodelers and home improvement specialists. "Many established remodelers do not want a traditional franchise. They have marketing programs and do not need the level of support of startups, "reports Angelo DeCarlo, who is in charge of new dealer development.

"The dealer program has been a positive factor for our organization. It has provided established remodelers and home improvement specialists access to our products while maintaining installation quality and integrity. Our product line offers compelling benefits that make it so easy to sell. It is a wonderful line to have in your bathroom product portfolio."

Innovation
When it comes to bath designs consumers want flexible products that optimize space and provide functionality throughout the stages of their life. Consumers are demanding bathrooms that can accommodate their varying needs. For example, baby boomers are designing bathrooms for accessibility needs of their parents or other sleep over guests. Luxury Bath Systems' Universal Designs provide bathtubs and showers that fulfill consumers varying needs.

Today's busy consumer also wants products that are easy to use, easy to care for and possess long-lasting appeal. Luxury provides complete packages for tub to soaker or whirlpool conversions as well as tub to shower conversions. For more information, contact Betsy Kurasch at (800) 354-2284 or visit www.luxurybath.com.